# Temptation Bundling

> Behavioral economics strategy of pairing pleasurable activities with necessary but unenjoyable tasks. Research by Katy Milkman shows combining wants (podcasts, TV) with shoulds (exercise, admin) increases follow-through and makes obligations more appealing.

- **URL:** https://katherinemilkman.com/research/
- **Category:** Time Management Technique
- **Tags:** Behavioral Economics, Motivation, Habit Formation
- **Updated:** 2026-03-18 11:25
- **Canonical page:** https://timetrack.works/items/temptation-bundling

## Details

## Overview

Temptation Bundling links enjoyable activities with tasks you procrastinate on.

## Examples

- Only watch favorite show while exercising
- Listen to podcasts only during commute/chores
- Save special coffee for working on hard tasks
- Watch videos only while doing email

## Research

Katy Milkman's studies show 50% increase in gym attendance when audiobooks only allowed during workouts.

## Implementation

1. List tasks you avoid
2. List guilty pleasures
3. Bundle them together
4. Only allow pleasure during task

## Pricing

Free behavioral technique.

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