Behavioral economics strategy of pairing pleasurable activities with necessary but unenjoyable tasks. Research by Katy Milkman shows combining wants (podcasts, TV) with shoulds (exercise, admin) increases follow-through and makes obligations more appealing.
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Temptation Bundling
Temptation Bundling links enjoyable activities with tasks you procrastinate on.
Katy Milkman's studies show 50% increase in gym attendance when audiobooks only allowed during workouts.
Free behavioral technique.
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